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  1. The Goals:

    The goal of SEO is to improve the visibility of a website on the search engine results page (SERP). This way, the website’s visibility increases and so does its traffic.

    The Tools:

    A reliable SEO expert uses multiple tools to optimize a website. They include keyword research, content optimization, link building, and technical optimization.

    The Strategy:

    A successful SEO strategy should always begin with an analysis of the current situation. This helps to identify the strengths and weaknesses of the website and to develop an action plan to improve it.

    The expert must also keep an eye on the competition and the latest updates of the search engines. This way, the website’s optimization remains up-to-date with the latest search engine algorithms.

    In conclusion, the job of an SEO expert is to ensure that the website is optimized to improve its visibility on the SERPs. By using the right tools, the right strategy, and staying up-to-date with the latest search engine algorithms, a reliable SEO expert will help you increase your website’s visibility and traffic.
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