Mitsubishi Motors North America, Inc. (MMNA) today reported sales of 16,782 vehicles for the third quarter of 2022, with volumes hit hard by supply constraints on the most in-demand vehicles.
Despite the challenges, Outlander and Eclipse Cross continued to lead the brand’s year-to-date sales throughout the quarter, up 43.3% and 20.5%, respectively. Outlander’s sales of 30,481 this year represent the second-best year-to-date performance in the brand’s history and the strongest year-to-date performance ever at just take into account retail sales. And you can search for detailed Mitsubishi Philippines price list here.
Port closures due to Hurricane Ian at the end of the quarter further hampered the brand’s ability to meet sales forecasts for its most sought-after models. To help those with total vehicle damage from the storm, MMNA is offering a $500 Offer – valid from October 4 through January 3, 2023 – for the purchase of any vehicle, any new Mitsubishi 2022 or 2023, available at Mitsubishi Motors Dealer Partners in Florida, Georgia and South Carolina1.
After selling the last Outlander 2022 plug-in hybrid electric vehicle (PHEV) in July, MMNA expects sales of the model to increase significantly as the next-generation flagship Outlander PHEV 2023 in showrooms in November 2022.
After reversing its decision to leave Europe, Mitsubishi Motors now believes it can rebuild its vehicle sales in the region to close to pre-pandemic figures with the help of alliance partner Renault.
The automaker’s Europe chief, Frank Krol, told Automotive News Europe that Mitsubishi is targeting annual sales of 130,000 units in Europe by 2024, giving the automaker about 1% of the market share.
The target is about double the company’s final projected total by 2022 and not far off European sales of 148,248 in 2019, according to figures from industry group ACEA.
Krol said most of the sales growth will come from Mitsubishi’s new Renault-based models, a new Colt subcompact based on the Renault Clio and ASX, based on the Renault Captur small SUV.
The brand expects annual European sales of 40,000 Colts and 35,000 ASXs. The automaker will continue to sell established models like the Eclipse Cross SUV. Mitsubishi announced the ASX on September 20th ahead of its launch next March.
The SUV will be sold with plug-in hybrid, full hybrid and mild hybrid powertrains. The company will continue to sell the Eclipse Cross compact SUV, as well as the Mirage/Space Star subcompact car along with two Renault-based models, Krol said.
Eclipse Cross was the 10th best-selling plug-in hybrid in Europe for the first seven months, according to data from Dataforce.
The Mitsubishi Outlander has long been Europe’s best-selling plug-in hybrid, but the automaker stopped selling the SUV in the region last year and decided not to export its successor to Europe.
The future of the Mirage will depend on whether Mitsubishi decides to spend money to equip its economy-class vehicles to comply with the GSR2 (General Safety Rules) law required for all cars sold in the United States. EU from July 2024.
Other models for Europe will be decided next year when Mitsubishi announces its latest three-year mid-term plan.
Chief executive officer Takao Kato said electric vehicles will be key to Mitsubishi’s return to Europe.
Mitsubishi said in 2020 it would exit the European market after struggling to become profitable in the region, but reversed that decision a year later after Renault agreed to build two new models for the brand. Japanese brands at Renault factories.
Mitsubishi will shrink its European market to 17 markets by the end of 2022, from 32 markets in 2019, as it continues to withdraw from less lucrative countries.
The automaker is expanding operations again in Greece as well as in Balkan countries such as Croatia and Macedonia. The company withdraws from the UK and Belgium in 2020.
The company said its European operations were profitable in the first quarter of the fiscal year, from April 1 to the end of June.
