Cosmetic packaging is a crucial cog in the machine of cosmetic products. The good news is that it’s not difficult to design.You can design the packaging of variety of cosmetic products in a way that will ensure that you catch the attention of your targeted customer base.
The lip balms are the hot-selling product in cosmetic industry. If you are a lip balm retailer, make sure that you print all the necessary information on custom lip balm boxes and design them that aligns with the flavor of lip balms.
In this blog post, we will discuss what your must-have for your cosmetic packaging and some tips on how to make designing packages as easy as possible.
Make Packaging Your Focal Point
When it comes to designing your cosmetic product’s packaging, the first thing you should do is make sure that the package itself becomes a focal point. The easiest way to accomplish this is by making them bold and bright!
You must have seen some products with very simple designs, but they look almost too good for what they are because of their captivating color schemes. You can achieve this through tinting or applying special finishes on boxes, tubes, etc., in order to get a metallic finish or something wooden-looking when possible.
If not, any other colors that work well together will do just fine as long as there is no real risk of blending into one another (two different shades of green may be okay).
Go Simplistic with Packaging Design
When it comes to cosmetic packaging, the simpler approach is often, the better one. You don’t want your customer to be overwhelmed with too many details or images and instead focus on what’s really important:
If you have many small parts (i.e., applicators), consider putting them in separate compartments along with detailed instructions for use.The design doesn’t necessarily need to include an image; however, if there is something that can easily be illustrated without looking tacky, then go for it.
A simple shape like a triangle or a circle will do just fine depending on how much space you have available and whether or not an illustration fits within those boundaries aesthetically speaking (some people think they look awkward).
Make Your Inner Packaging Communicative
The inner packaging in cosmetic products matters a lot. Cosmetic products are often bought for the packaging itself, which means that it is a major factor in your sale. The inner package must look luxurious and like something you would want to display on your bathroom counter, so make sure to put time, effort, and thought into the design of this part of the product as well.
Labelling Your Product Properly
It goes without saying that all cosmetic products need labels with information about their ingredients, but there’s more that can go onto these labels than just what they’re made out of.
For example, suppose there are special instructions or precautions associated with use. In that case, they should be noted somewhere where people will see them immediately (and not buried within an instruction manual).
Print Your Cosmetic Boxes Enticingly
Cosmetic boxes are an area where you can really have some fun with your graphic design skills. There’s no law that says that they need to be boring solid colors or text-only packages, although it can look nice if the box has a pleasing color and is printed with nothing but product information, warnings, necessary legal disclaimers (this does not apply in all cases), and company contact info.
Know Your Target Clientele
Knowing your targeted customers hold a very significant role. If you are thinking of selling your cosmetics to the general public, then on the other hand, if it is for a specific group or only those interested in buying organic products, then design your cosmetic boxes accordingly.
Hire A Professional Packaging Designer
If this is the first time that you are venturing into designing something like this, hire professional packaging designers who will be able to give a unique look and feel with their knowledge about colors, typography, etc.
The professionals and even amateurs can do wonders by using plain paper and Adobe Illustrator software, which works perfectly well as long as they have some creative ideas behind them. Get rid of all pre-made templates because these may not work out for what you want, so instead, opt for custom boxes.
Build a Brand Identity
Make your packaging attractive enough that it helps you to build your brand identity. If you are not sure about how to do it, hire a designer who has good knowledge of creating an effective and strong brand identity.
Make your products stand out from the rest.
Designing is not just enough but what’s more important is that if your product stands out compared with similar ones in the market, you have won half battle. So here comes the role of a packaging design which helps in presenting you as unique through its presentation style, typography, etc. Make use of eye-catching colors and images on the packages so that they speak for themselves without even opening them up.
Take Inspiration from Online Platforms
There are many online platforms from where you can get ideas, inspiration, and references for your cosmetic packaging design. Engadget is one such site that has its own way of presenting content through its Refined minimalistic approach towards the whole presentation style. Try to take some time out and analyze what they have done with most of their projects in order to understand how you could present yours as well?
Pick a Creative Logo
Logo plays a crucial role in the process of packaging and advertisement of your products. You would be surprised to know that if you are able to choose a creative logo, then it can bring up a lot of attention towards your product. Try experimenting with the logos and understand which one suits best for your cosmetic products.
Leverage on Unique Materials
There is no dearth of material available when it comes to the designing part. There are custom-made plastics as well as metals used by companies these days in order to make their packaging look unique and attractive at the same time.
So, this could actually work out perfectly fine for you, too. After all, why not use some innovative materials? After all, it’s about grabbing customer’s eyeballs, so why not try something new rather than always going back to basic paper boxes or plastic bottles? Do give it a thought.
The Final Thought
The must-haves of cosmetic packaging are simple yet essential. You need to make sure that your package is captivating, informative, and stands out from the rest. If you want to design a product box with an attractive interior, follow these steps – starting with making the outside look good first. For example, order retail packaging wholesaleand design them with your desired personalization.
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