As digital marketing has become an essential aspect of today’s businesses, it’s beneficial to grasp the technology and comprehend its potential in terms of career opportunities, jobs, and compensation in the country. The following are the subjects addressed in this blog to provide you a more in-depth understanding of this profession:
- What is the definition of digital marketing?
- What is the purpose of digital marketing?
- What is Digital Marketing’s Role/ scope and its growth in India?
- Digital Marketing Jobs and Salaries
- Popular Digital Marketing Certifications
What is the definition of digital marketing?
Let’s begin by answering the following simple question: What is Digital Marketing? The phrase “digital marketing” refers to the act of doing a certain task utilizing the Internet and various technologies, whereas “marketing” refers to the act of promoting any organization’s products or services.
In general, Digital Marketing is a modern approach used by businesses to reach out to clients and persuade them to purchase their products. Email marketing, blogging, online banner advertising, social media marketing, and video marketing, and so on are all examples of this.
Instagram is a real-life illustration of digital marketing. It is now the most widely used social media platform.Every firm, from startups to well-known corporations, uses Instagram to promote their products.
Let’s get ready to answer the question: Why Digital Marketing? Before learning about the scope of Digital Marketing in India in 2021 and examining various Digital Marketing professions. The following part will explain why it is so critical in today’s business environment.
What is the purpose of digital marketing?
Marketing is critical for any firm in developing a relationship between customers and the company’s offering to the market. Marketing is the company’s first impression on customers as well as how they learn about its products and services. If a product is advertised or promoted to the proper target group, it will almost certainly produce a positive outcome and encourage buyers to purchase it. This section will go over the reasons why you should use digital marketing. We’ll talk about the extent of digital marketing in India later.
- · Its user friendly
- · Affordable
- · Influencing
- · Helps in Enlargement of the company/ Business
What is Digital Marketing’s Role/ scope and its growth in India?
India has always been open to new technology, attempting to enter the market as quickly as possible. The use of digital platforms in India has been steadily expanding since the inception of the Digital India plan. This program, according to economists, may boost GDP by $1 trillion by 2025. It could also help with a variety of other issues, including job creation, labor productivity, business growth, and government revenue generation.
According to a Goldman Sachs report, the future scope of Digital Marketing in the Indian Internet business will be valued US$160 billion by 2025, more than treble its current value. From this expectation we can easily predict the scope of Digital Marketing in India and its popularity as a vocation.