The increasing number of female professionals is increasing the expenditure on grooming products. For example, in 2020, Trading Economic researched that the employment rate of women is 46.32% in Germany. Furthermore, the increasing utility of the product in beauty salons and nail salons across the world is positively influencing nail art printerindustry growth. The industry is also positively influenced by the entertainment industry which encourages rapidly changing fashion trends among young women.
Also, so product innovation such as multiple functionalities, encourage consumption of the same. For example, Daphne has introduced a digital printing machine with the ability to print on nails, balls, phones, and similar other objects.
Industry Experiences Backlash Owing to Industry Wide Operational Shutdown
The nail art printer industry experience backlash due to the lockdown restrictions. Most of the beauty salons and nail parlors closed for business to curb the spread of coronavirus. Also, the sale of products across online retail stores was also limited in several countries under lockdown norms. The relaxation of lockdown regulations have resulted in study growth of the product demand and is expected to stabilize the losses incurred due to pandemic. It is also anticipated that the various businesses reopening will positively influence product sales.
On the basis of product type, the industry for nail art printer is bifurcated into stamping printer and built-in computer printer. By application, the industry is divided into commercial and residential. On the basis of distribution channel, the industry is segmented into e-commerce stores and retail store. Based on geography, the industry is divided into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.
The global nail art printer industry size is anticipated to showcase significant product sales in the foreseeable future due to increased expenditure on grooming products. The product provides time efficiency to its user while avoiding a wide range of designs and colors to choose from. Moreover, it increases cost-efficiency while providing fashionable artwork to the changing taste of the user. The rising adoption of associated products such as nail stickers, accessories, and others are also significant contributors to product sales
Substantial Growth of Cosmetic Industry in Europe to Promote Product Sales
Europe is anticipated to lead nail art printer industry share in the foreseeable future. This is due to the significant growth of the cosmetic industry in the immediate locality. For example, in 2019, the European Cosmetic Industry Research declared a USD 92.69 billion industry value of the European cosmetic industry. In addition to this, several fashion shows and events across the region promote the consumption of nail art and its care.
North America is anticipated to showcase substantial growth in the forthcoming years. This is due to the rising number of children’s fashion show events in the region. Moreover, the increasing number of employees associated with the nail art business is proportionately boosting product growth.
Strategic Industrying by Manufacturers to Enhance Their Sales
The prominent players of the nail art printer industry are strategically using social media as a industrying platform to introduce their products to the target group. Moreover, various fashion events and related shows are the prime spots for strategic advertisement and promotions across the premium consumers of the product. The manufacturers are also investing in product innovation to facilitate the printing of various types of designs using different kinds of nail paints. Also, associate industries such as nail accessories, nail care, nail enamel, and the professionals are collaborating together to ensure product growth.
List of Key Players Profiled in the Industry:
- Guangzhou Taiji Electronic Co., Ltd.
- Amy Beauty Equipment
- Shenzhen Tuoshi Network Communications Co., Ltd.
- Funai Electric Co., Ltd.
- Yinghe Electronic Instruments Co.