Interactive Videos: The Business Benefits You Need to Know

Interactive videos are the hottest trend in marketing right now, and they’re only getting hotter. You may have already heard of them; they’re video clips that respond to users’ input, so viewers get an experience that’s more interactive than just sitting and watching passively. From automated photo slideshows to site tours, interactive videos can be used for almost anything online, and businesses are taking advantage of them more and more every day.

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Why use interactive videos?

Cinema8’s interactive videos are an immersive, engaging experience that can also provide your business with a number of tangible benefits. Not only do they offer the potential for increased revenue and improved customer satisfaction, but they also provide an opportunity to tap into new markets and forge relationships with your audience in ways that other mediums cannot. As you begin considering the potential benefits of using interactive videos, here are three reasons why they might be just what your business needs.

Increased Revenue

Improved Customer Satisfaction

Market Penetration if you’ve never tried interactive video before, now is the time to give it a shot! Interactive videos have incredible potential for driving up market penetration. In fact, according to this 2017 study by Conviva Media Lab, The average mobile user spends 79% more time watching video on tablets if there are interactive features. Interactive video offers the perfect solution when it comes to creating content that appeals across demographics and drives higher rates of engagement. Whether it’s something as simple as choosing which storyline or character you want to follow or actually interacting with characters on screen (such as trying on clothes), these interactive elements will keep viewers engaged for longer periods of time than traditional content does. And since engagement is key when it comes to marketing, this is definitely an advantage worth exploring!

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How to create an interactive video

With Cinema8, you can create a high-quality, interactive video for your website in minutes. It’s easy to use, and it offers a variety of features that you can use to customize the experience for your viewers. To help you get started, we’ve put together these four steps:

  • Create a new project in Cinema8
  • Upload your video file
  • Add scenes
  • Build your game engine with Scenes – Want more? Choose from our gallery or upload an existing scene from Photoshop (PSD) or Illustrator (AI) formats.
  • Get creative with text – Use Cinema8 to add text to any part of your interactive video with the click of a button. Show videos in one seamless experience
  • Add videos using YouTube links or URLs and showcase them alongside other content on the same timeline. Export everything at once – Export your files as HTML5, WebM VP9 or MP4 H264 at once so they’re ready for uploading straight away!
  • Create a new project in Cinema8
  • Upload your video file
  • Add scenes
  • Start customizing!

Final thoughts

You might be thinking, sure, why not? Interactive videos are a great way to educate your customers and increase your social media reach. But that’s not all. As you create more interactive videos, you’ll also find that they’re a great tool for customer service and marketing. Interactive videos are a powerful way to entertain, engage, and educate your customers online. There are many benefits to the production of these types of videos. When produced well, interactive video content can generate brand awareness, drive traffic, provide user-generated content and give your company a voice on social media channels where it is difficult to have one. That being said, not every company is in the position to produce this type of content. If it is too much work or out of the scope of what you offer as a business then perhaps do something like sharing links with viewers instead or providing them with coupons if that would better serve your needs in terms of improving customer experience and reaching potential clients who may benefit from what you offer.