How to Calculate Engagement Rate on Instagram

 How to Calculate Engagement Rate on Instagram

To be effective on Instagram, you must have the most important factor for every profile: good engagement.

If your followers don’t connect with your profile or engage with your company, having a large number of them doesn’t mean anything. As a result, it’s critical to monitor your engagement rate and identify techniques for increasing it.

Find out more by continuing to read on.

  • What is the rate of participation?
  • What’s the point?
  • What kind of interaction do people have on Instagram?
The best way to figure out how engaged your audience is

Know if your engagement rate is high or low by using the following tips:

• Instagram engagement hacks that work

What percentage of people are participating?

Users’ interactions with your profile or published material are measured by how engaged they are. As an example of metrics related to various acts considered interactions by Instagram, here are some numbers that highlight the engagement rate:

  • Like
  • Comment
  • To spread the word
  • As an example
  • Use the direct message feature on Facebook.
  • Go to a website and click a link
It’s critical to keep tabs on this rate as well as the other metrics if you want to know how your content is being received and how your audience feels about your brand as a result of it.

The engagement rate can help you figure out what you need to do to build a stronger relationship with your audience and foster a feeling of community, as well as show you how your communication strategy has evolved.

What are the different ways people are interacting with each other on Instagram?

Understanding the many types of engagement on Instagram and the significance of each one is crucial to analyzing interactions on a profile effectively. We’ll go through the most important ones and what they mean in this section.

• Likes:

The most popular one is the clearest and most straightforward to comprehend. ‘Likes’ are the number of people that clicked on your post’s heart and left a “like” in response.

There was a lot of discussion over the value of Instagram’s likes statistic after the platform made it optional to show them. Likes are still important for Instagram’s platform to understand what content users want to see click here, what interests them, which profiles they engage with most, and what kind of similar content might be recommended for that person based on their likes, according to Instagram’s explanation of how the social network algorithm works.

• Comments:

If someone leaves a remark on one of your posts, the comment counts as one of your comments. Even if the message was only one word, you’ll still get the same results regardless of how you sent it.

When you use the comment section on your profile, it’s a terrific way to start conversations with your followers, get to know them better, and even build a feeling of community among your profile’s followers.

• Information exchange:

How many people have forwarded your post to someone inside Instagram itself by clicking on the paper airplane icon or sharing it in Stories is used to compute how many people have shared it.

It’s important to pay attention to this statistic of engagement since it will help you reach more people organically and show Instagram that your content is valuable to the point where people would share it with their friends on the social network.

• Post has been saved:

This indicator measures the number of individuals who saved your post by clicking the “flag” next to it. If users saved the post, it means they found it fascinating enough to do so again in the future or they may have saved it to read it later or to avoid missing it altogether.

Regardless of your motivation, this is an additional engagement metric that merits extra attention and material designed to encourage it, as it increases the importance of your post and your profile in the eyes of the Instagram algorithm.

How can the Instagram engagement rate be calculated?

It’s not difficult to figure out your engagement rate because you’re dealing with a very simple account. This can be accomplished manually or with the aid of tools. Here are a few examples for your perusal.

Followers’ Interest and Commitment

You’ll be able to see here what percentage of your followers were interested in a particular piece of content you shared. To do this, enter the following into the formula: *:

followers x 100 * likes + comments (plus any additional engagement metrics you deem important) =

Based on the number of people who follow you

Other metrics, such as the number of shares and posts saved, can be included if desired. Do it by your approach, but keep in mind that the most essential thing is to maintain a standard across all of your computations. To compare the rates, do not include shares and stored posts in the calculations when calculating a post and only consider comments and likes the following month.

As an illustration:

Likes 98, comments 12, followers 1112, multiplied by 100

9.89% of people are interested.


In other words, the number of “likes” is equal to the number of “comments” plus the number of “shares.”

12.5% of people are interested.

## Reaching Out and Engaging People

Many people believe that this choice represents the “true engagement” of a user account. In this case, the engagement rate is calculated using the content reach, which is perfect for examining individual postings. All of your accounts (i.e. those that saw your material) will be analyzed to see who interacted with you (in some way) using this calculation.

Here’s the formula you’ll need (or any additional metrics you think are important):

number of “likes” plus “comments”

the percentage of people who are involved

involvement in one’s profile

In this scenario, the goal is to find the profile’s overall average level of interaction. The engagement of each post can be calculated by adding them all up and then dividing by the total number of posts.

Because maintaining this account can be time-consuming, here are two ideas:

• Continue doing this for a while (only with the posts of the month, for example)

This calculation can be automated if you use a program designed for the purpose. HypeAuditor and Phalanx are two completely free solutions.

• An increase in participation
The calculation requires comparing the engagement rate from an earlier period with the present one; this can be done in monthly reports if you choose. This calculation requires comparing engagement rates.

It’s quite easy to do:

Rate of participation in the first period minus participation in the second-period equals

An increase in participation

What is a decent engagement rate?

An overall engagement rate of 1 to 5 percent is generally agreed to be satisfactory. However, determining a high engagement rate depends on a variety of factors, including the size of your following, the industry you operate in, and the types of material you provide.

The rate of engagement on personal profiles with fewer followers is higher since these few followers are said to be closer to the user and more likely to interact.

Comparing your engagement rate with other profiles that have a similar number of followers is the greatest way to gauge your progress. The following average engagement rates were found in a study by Hype Auditor, based on the number of followers:

For accounts with 1,000 to 5,000 followers, the rate is 5.6%.

Between 5,001 and 20,000 followers: 2.43 percent

The following accounts have a conversion rate of 2.15 percent:

Between 100,000 and 1 million followers: 2.05 percent

Accounts with more than one million followers: 1.97 percent

How to get more likes and comments on Instagram

• Post at the most appropriate times of day or night

To achieve high levels of engagement, you must also maximize your Instagram reach. If you want your posts to be seen by as many people as possible, you must post at times when your followers are most likely to connect with you.

• Create content that is both educational and entertaining

Try to come up with a website for material that will entice your followers to engage with you. Carousels with challenges and games, articles with questions, and so on are all possibilities. The question box, quiz, and poll in Stories may all be used to produce engaging posts that will keep your followers interested.

• Encourage people to talk to each other

Persuade consumers to participate by clearly stating what they should do. To make sure your followers know you expect them to comment, share, bookmark, or tag a friend in a post using CTAs (Call To Actions) is a good idea.

Examples of such words and phrases:

• Let us know if you…

If you have a friend who…

• You may view this article later if you like.

• Spread the word to get the word out to as many people as possible

• Please respond to this story by making a suggestion…

Use the sample CTAs in this other blog article on Instagram to increase interaction!

• React to the feedback of your fans

It’s only fair to your fans if you reciprocate their attention if you want comments and interactions. You must reply to as many of your followers’ comments and private messages as possible.

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