The Trending Instagram
Think about how many new products and services you’ve probably discovered on Instagram through paid social media ads or friends tagging brands you’ve never heard of. It is true that social media makes us more connected, but what’s difficult is to make those connections with your most valuable asset – your customers.
We understand how difficult it is to create, manage, and maintain an Instagram account. Making it work and driving sales requires significant time and effort. Think this through before you say, we simply don’t have the resources–as data from Power Review’s.
Upcoming Instagram is used by 35% of shoppers between 18-29 in the U.S. to research or buy health and beauty products. Instagram could severely limit your ability to reach new customers for certain industries if you leave it out of your buyer journey. To help you get started, here are a few tips.
More Businesses & Consumers Are Joining Every Day
With Instagram suggested for you, more than 25 million businesses can run, allowing people to shop online easily. Consumers today expect visual content to guide their buying decisions in the instant-access retail world. Consumers don’t just want visuals; they want content from people like them as well.
72% of U.S. shoppers search for visual content before making a purchase, according to the Power Reviews Ecommerce Snapshot report. Only 3% of shoppers said they had never looked at visuals before making a purchase. By using Instagram to promote and describe their products in more detail, brands and retailers can actually leverage visuals effectively. Interface Accountancy Services Limited
Shoppers understand that Instagram can provide them with more product information and visuals as the network grows. Thus, your content will appear in their feed immediately. This means the company is giving you fewer reasons not to join Brands and retailers value customer experience, which is why Instagram continues to push these features.
Easy to Target (and retarget) Your Audience
If you’re familiar with Facebook advertising, then you already know the power and depth you have to reach your target audience.
Location: It doesn’t matter if you’re targeting the whole country or just one city.
Lookalike audiences: These are people who are interested in your content (and perhaps even buy it). How does instagram suggest friends? Instagram suggested friends for you that have liked the same shopping pages as you did.
Use All the Visual Marketing Features on Instagram
The Instagram suggested friends, as we mentioned, visual content empowers shoppers by providing them with more in-depth details and images of the products they are considering buying. However, that doesn’t mean you should add new images and videos every day. The way and where retailers advertise to shoppers on Instagram has become much smarter.
Furthermore, brands and retailers are creating better content on Instagram because they’re focusing on the right Instagram sizes and features that users actually like. With Instagram Story ads, Overstock, for example, seamlessly transitions consumers to featured products within seconds.
Don’t make it difficult to read your message on mobile devices by using large text. Use too much, however, and your ad might be rejected.
Don’t try to imitate Faulkner. You don’t want to make your pitch after 2 or 3 seconds. The value prop must be given immediately
With Instagram shopping, users can leave reviews before moving to your website. Limit second-guessing by creating seamless and easy paths.
Engage customers where they spend their time
Instagram suggested friends for you is a great platform for brands and retailers to reach out to their audience and engage with them. 80% of all Instagram accounts follow at least one business.
Doubtlessly, Instagram suggested for you is the widely used app around the World. It will not be false to say that around 800 million people enjoy Instagram videos every month. Visual networks are perfect for brands that don’t want to be bombarded with sales copy, announcements, and other messages.