Digital marketing has gradually become a staple for businesses across industries. Though fairly new, this modern method of marketing is ever evolving. Trends keep changing in the digital world and it is imperative to keep up with the change in order to survive the cutting-edge competition. Several new digital marketing trends emerged in 2021 and businesses that employed them have reportedly seen success greater than those that chose to overlook them.
Here is a look at the top digital marketing tactics that helped businesses establish a name in the industry this year.
Use of Social Media
The power of social media has long been realised but it is only growing with time as the number of social media users is increasing with every passing year. Statistics reveal that 57% consumers follow brands on social media to know about their products/ services. A whopping 91% of them visit the brands’ website or app and as many as 89% are likely to purchase their products. They may, however, unfollow a brand because of poor customer service, irrelevant content or poor product/ service. A lot of ads can also be a put off for the visitors and they may unfollow because of the same.
So, promoting your business on social media has become more of a necessity. What is equally essential is to stay at the top of your game and keep your promises. Facebook, Facebook Messenger, YouTube and WhatsApp have been the top contenders among social media networks in 2021.
Guest posting service has been a hot favourite among businesses through 2021 as it fetches organic leads almost effortlessly. Research reveals that guest posts are worthy of sharing fresh ideas and opinions and thus grab more attention. Attractive images and interesting content are the main ingredients of an engaging guest post that is likely to lead back to your website.
Researchers claim that 90% of the data a human mind transmits is visual. This is why there is a dire need to create video content that is informative and visually appealing at the same time. Businesses have witnessed the positive impact of posting such content this year.
Collaboration with Micro- Influencers
Brands have gradually realised that micro-influencers have a greater impact on the audience as they seem to connect better with the masses. Collaborating with them is a great way to bring recognition to your business. This alliance offers a great return on investment.
Use of Interactive Content
The content that has the capacity to engage the readers (for the right reasons, of course) is said to be of highest quality. They remember it for a longer time and if they like the whole experience they are likely to come back to you.
With more than 2 months left to bid goodbye to this year you still have time to use these tactics to benefit your business. And of course, many of these trends are likely you continue to 2022. So, you better employ them at the earliest to amp your game.