A conversion rate is a ratio between the people who completed at least one of many desired goals and the total number of people who visit your website. Your website conversion rates determine if your marketing efforts and web design are a success or not. Best thing is to hire professional web and mobile app development company to avoid mistakes which cost you conversions loss.
A conversion can be any goal for your website. A conversion may include making a purchase, signing up for a subscription, playing a video, staying on your website for a specific time, etc.
Here are some practical strategies that you can use to improve your website conversion rates:
- Remove distraction.
If you have a message that you want to convey to your audience, try to eliminate as many distractions as you can. If your visitor has too many items on his screen, he’ll have no idea what he should be focusing on. This loss in focus can lead to a decrease in your website’s conversion rates. Live chat app integration on the website is an effective way of increasing conversion rates and reducing bounce rates. Live customer support messaging on the website helps significantly in lowering your customer’s confusion on the site.
To remove distractions, incorporate Miller’s Law into your website’s design and page layout. According to George A. Miller, humans can only have seven ± two items in their short-term memory. By using Miller’s Law, you will be able to optimize the page layout. This optimization will remove most distractions for your visitor, giving him a more user-friendly screen to browse through.
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- Optimize your website for different devices.
If you have optimized your website for different devices, you will be able to make many conversions. According to a Statista report, in February 2019, mobile devices were used to view 48 percent of total webpages worldwide.
More and more people are using devices like mobile phones and tablets to browse through the internet. If you want to increase conversions for different device users, you’ll want to have a website that has responsive web design. Responsive web designs will allow your website to identify the device and adjust its layout accordingly.
In 2012, Google conducted a web design survey. The survey found that a visitor to a website made their first impressions about the site in 1/12th of a second. The study also found that visually complex signs were less attractive to visitors.
Design trends change rapidly. It is good practice to use a responsive design, fulfills the needs of your visitors, and is long-lasting.
- Increase your website’s performance.
If your competitor has a better performing website than yours, you’ll have a tough time competing. It wouldn’t even matter if your offerings were significantly better than your competitors. People wouldn’t care about your business.
If your website is slower than the norm, you can’t possibly think that you’ll have an increase in conversions. A one-second delay in your website’s load time can decrease conversions by 7%. People have decreasing attention spans. If you can’t make their lives easier, why should they help you have a conversion?
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There are several ways to increase your website’s performance. These may include:
- Decrease your site’s load speed.
- Decrease server response time.
- Compress your images and videos.
- Make sure that the content above the fold is loaded first.
- Only use the plugins that you need.
- Use the local language.
Most non-native English speakers find a website more useful when its contents are in their native language. If a website is in a native language, the visitors of the site would be more compelled to click on a CTA (Call To Action) button.
Around 54.4% of the internet is in English. A good idea would be to have multiple versions of your website. Yes, this is indeed a lot of work. You’ll need to find a professional translator or someone well aware of the linguistic and cultural norms of a particular region. But it is a worthwhile investment. You can potentially observe a slight or even a significant increase in your conversion rates just because it is more language friendly for your visitors.
- Let your visitors know what you want them to do.
If you don’t tell your visitors what to do, how can they do what you need them to do? Confused? Stick with me for a bit.
People have short attention spans, we’ve already discussed that. Let’s consider an example. If your visitors stay an average of 3 minutes on your website before bouncing (leaving your site) before doing anything else, you’re missing out on conversions. People will be more inclined to perform the desired task if you ask them to.
Don’t be shy. Raise your voice. Most people won’t like to see a pop-up when they visit a website. But if your website provided them with unprecedented value, they’ll be more inclined to help you out as well. Strategically positioning your call to action buttons will also help you increase your conversions.
- Improve your sales funnel.
A sales funnel shows you the journey that a visitor must take to fulfill a conversion. Sales funnels can be large or small. The sales funnel length depends entirely upon what your visitor is comfortable with.
Here are some steps that you can use to make your own effective sales funnels:
- Know what your visitor wants.
- Know what you want.
- Offer useful and relevant content for your visitor.
- If the visitor needs additional guidance, make sure you have that covered.
- Gain the trust of your visitor by offering him free meaningful content asking for nothing in return.
- When your visitor trusts you reasonably, then consider to make a sales offer that he’ll be most likely to buy.
- Decrease your bounce rate.
The bounce rate is the percentage of visitors that view only a single webpage and then leave the website without going to any other pages on the site.
Having a high bounce rate means that a visitor was not pleased by what he saw on your website. It may be your web design that didn’t appeal to a particular visitor. You can have a high bounce rate if you rank high for keywords that have nothing to do with the content present on your website.
People generally make a conversion when they stay on a website for a comparatively more extended period of time. If you’re offering a high-ticket product or service, your visitors will generally remain on your website for a longer time before making a conversion. To decrease your bounce rate, try a different style and color scheme that will catch the eyes of your visitors.
- Use A/B testing.
A/B testing is a statistical method that is used to find the best choice out of two options. A/B testing is an excellent method to determine what strategy is working.
If you want to increase your conversions, try running an A/B test. Here’s an example. If you want to see what kind of CTA button leads to the highest number of conversions, try designing two different CTA buttons. They should have a different design, color scheme, and even placement on your website. Now take a sample from your audience and split it into two. Show only one CTA button to a split audience. The CTA button that has the highest number of conversions is the better conversion tool.
Perform multiple A/B tests to make a safe, informed, and data-driven decision that will lead to more conversions.
- Have a competitive edge over your competition.
A Unique Selling Point is an advantage that only you can offer to your customers. Your USP is what differentiates you from your competitors.
If you have the same USP as your competition, you won’t be able to stand out and make an impact on your customers. If you have even a small USP that your competitors don’t, the odds of a conversion might tilt ever so slightly in your favor.
If you have a USP, market it to your audience. If your USP is significantly better than your competitions, you might even want to have a comparison on your website. This comparison might heat things between you and your competition.
Here is how you can identify your Unique Selling Point if you don’t have one already:
- Note down all the benefits that your business can provide to your customer.
- Shortlist the benefits that none of your competitors can imitate.
- Further, shortlist the benefits that fulfill a need of your target audience.
- Come up with a unique tag-line that’ll make your customers remember you.
- Make your visitors feel safe.
Your visitors will make a conversion when they trust your website. No one in their right minds gives their email or credit card information on a site that they don’t trust.
Here are some ways that you can make your customers feel safe:
- If you have a physical address, make sure to mention it on your website.
- Post pictures of your office and staff on your website.
- If you don’t have a physical location and are a one-man army, link your relevant social media profiles.
- Secure your website using HTTPS.
Trust is essential if you want to have mutually beneficial relationships. If your visitors feel that you are a website that represents a legitimate business, then your rate of conversions can increase significantly.
The list above is certainly not the end. Find other ways that will increase your conversions. Make sure that you understand why you get conversions on your website. It’s the only way you can improve your conversion and increase revenue for your business.
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