Dark aesthetic 2022: tutorial to apply this Instagram trend.


Many Instagram trends like the dark aesthetic originate from TikTok and followers on instagram. This trend has gone so far that it dictates not only the rules in Instagram photo editing, but also in fashion. If you run Instagram accounts for business, you may find this trend useful, especially if your audience is Generation Z.

Dark aesthetic 2022: tutorial to apply this Instagram trend for a commercial feed (+tool to download images & hashtags to copy)

To build a visual brand diary and stick to it, you first need to study the trends that are relevant to your target audience. TikTok might be perfect for the research because visual trends born on this social platform and are then reflected in the Instagram aesthetics. click here

Talking about the dark aesthetic, you might get the idea that this style is for teenagers who hang out in a cemetery listening to goth rock. But in fact, even top influencers on Instagram, luxe shops, brands, and photographers have been using this trend for a very long time.

By the way, TikTok videos based on dark academy count over 135 million views. These clips most often transmit a student atmosphere and nostalgia for the days when students studied from books, read the classics, and wore dark-rimmed glasses.


And you should know that the hashtag #darkaesthetic on Instagram lists more than 2 million posts in the gallery. That is, this trend has quite grown on Instagram. Further in this article we have collected tags that you can easily copy for the first post in the dark aesthetic style. By using hashtags you can quickly get to the top or trending gallery and the Explore section on Instagram. get paid followers on instagram

You can generate a set of hashtags by using our Generator. It loads even the most trendy and recently appeared hashtags, so it is handy to stay up to date with trends on Instagram.


To dive deeper into this style, we suggest you look at commercial Instagram accounts managing their feed in dark tones. You can also download any image from these accounts by using the Inflact Downloader for Instagram. This is a free service that allows you to extract pictures individually or download the entire profile. To do this, you will not need to copy the link to each image – you can paste the username and extract all the pictures in one archive.

Instagram downloads are a handy way for a content manager to put together a suitable moodboard or save images for content recycling. Check now

  • Bookshops
  • Vintage shops
  • Perfume shops
  • Homemade candle shops
  • Home decor stores
  • Jewelry stores
  • Cosmetics stores
  • Personal blogs

All of these businesses on Instagram can safely experiment with the expensive looking trend. It is especially suitable for shooting products because it favorably emphasizes small details and implies minimalism, which will be the best way to pay attention to the product.

The selection of examples by which you can be inspired and use for a mood board:

The account applies the dark aesthetic like a pro – the influencer is also the founder of the shop. If you click on the link in the profile description, an online shop with a shopping cart opens. Read How to sell on Instagram without a website in our article.

All the visuals in the feed are edited in dark tones and naturally suit the brand philosophy. You can also pay attention to the variety of content – not only personal photographs are posted, but also quotes,

On this profile you will also find numerous examples of how to edit any simple photo in the dark academy style. In this case, it isn’t necessary to shoot something eye-popping. You can take a picture of a cup of coffee or your hand, reduce the shadow and brightest and you will get a trendy Instagram photo in the dark style.

In this account you will find great examples of how stylish product photos look in the dark academy mood. For example, it can be a jar of cream, or some kind of jewelry. And due to such processing, all attention in the frame is given to the subject and the signature.

Be sure that jewelry with shiny elements made of silver or gold or decorated with stones looks more precious in dimmed light with minimal contrast. In this case, the emphasis in the image is on the products.


Collect references that fit the style and purpose of your visuals. For example, you can use a Pinterest board. You can also create a folder in Saved on Instagram. Having references will make it easier for you to arrange a photo shoot or edit ready-made pictures.

When selecting references, try to gain visuals that depict objects related to your final product. For example, if you need to create a dark aesthetic portrait, select pics you like in the desired angle.

Make a list of props. Having listed props or those items that you want to photograph, it will be easier to organize a photo shoot from scratch. But you can also download a ready-made image from any IG profile.

The easiest way to achieve the dark image effect is to shoot having this concept in mind – it can be adjusted in the camera. To do this, when you open the phone camera, touch the screen and pull down to change the brightness and make the images in the camera become dim. When you feel that the blackout level is enough, take a picture. In this case, the photo can have the dark aesthetic style without extra edits.

If you need to edit an existing image from the gallery, use photo editing applications. It can be Lightroom, VCSO, or other basic editor – even the simplest tool is enough to change brightness, hue, and saturation.

Hack: On TikTok you can find tutorial videos with detailed settings. Here is an example of a dark aesthetic editing video from TikTok.

On Pinterest you can find pictures with written clear instructions on how you need to set each indicator for getting the desired effect.

However, such guidance cannot be a universal solution for any photograph. Your actual image may look different and have a different level of light and color scheme, so the instruction may not work. Therefore, be guided by your references to achieve the desired result.

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