Content vs SEO: Where are you losing

Let me break down the topic for you to make it easy for you to get a better idea of it.

Content is necessary and SEO is the channel through which we can build our business.

The main thing the base on which SEO stands is the content as the user first searches for a particular article and based on it visits your website and it can be done only when you have a webpage written over that particular content.

So the interesting question is that are we losing in content or our SEO techniques and how can we fill that spot to run our online website successfully.

I pay more preference to the quality content as it is the base through which you connect with your audience and its likability decides what your google search ranking would be.

You certainly have a way to become better as you can take the help of digital marketing services which can help you to become more productive and can also leverage your efforts by giving you the right set of guidance that you require to excel in this field.

Below mentioned is a list of points that will help you to get a better and holistic idea about the topic and then you can decide on your own which part you have to work upon.

Setting the right approach.

Let’s accept it SEO helps in building links which ahead helps the creator to upscale this opportunity in whatsoever way he/she wants to.

So jumping directly to this link-building process gives us a wrong outlook instead content should be emphasized upon as it is the most important ingredient when it comes to excelling ahead in this online world.

You might use SEO to bring the audience to your profile but what is it that you are going to serve?

The audience likes good and quality content and if you are unable to deliver it then they will not engage with you.

Engagement increases when the audience likes your content which then grows your popularity organically and hence content should always be kept on high priority when it comes to comparing it with SEO in terms of gaining an audience.

Becoming a niche expert.

By regularly posting content you become better at publishing content and also your delivering skills get enhanced.

Now suppose you got better at a particular niche which you love to write about as well.

In that case, your audience will connect with you through your content and then you can redirect them to any given site that you might want to.

When Google understands that you are the right one for a particular niche as many users search for that category on your page your rankings start to become better.

So it is the expertise in content that should be focused upon not the SEO functioning and if you are lacking somewhere then make sure you try to polish your skills and become better at content.

Searching for the odd corners.

A very important criterion to make sure that you analyze everything in the optimum way possible.
Now to do that what should be kept in mind is that you analyze your web page and try to make it better by regulating its content

  • Effectively
  • Accurately
  • Efficiently
  • By creating trustworthy results.
It will help you to fill the shortfalls that are being created by you and if filled properly you will be able to enhance your content.

I will give preference to the content here as the SEO again being a subpart of it will automatically improve if the content is regulated and delivered in the best way possible.

Focusing too much on results.

You might have heard people say that we should focus on the process, not on results.

This statement justifies itself by stating that it should be output-oriented.

So it might happen in your case that you are more concerned to get more and more people to visit your targeted site.

You want more people to connect with your services directly through links without even engaging with your content.

This is a wrong way to look at things, focusing too much on the lead generation process might hamper your performance which you should have narrowed down to making your content more engaging.


Content is easier to scale rather than SEO services.

As content is the first encounter it is always appreciated and if liked then manipulation is done with the SEO services so that better outcomes could be guaranteed.

It is also easier to take charge of as well.

For instance, you control your content in the given platforms with all rights such as

  • Blogs
  • Website
  • Podcast
  • Mails and SMS
Now it is also easy for you to make changes in your content so that you can upscale your business and also become better at serving what the audience is asking for.

By consistently updating content you will get better at Google rankings also you will be able to experiment more and finally when you will get the right click Bang you can move on with the same strategy and gather more audience.

Wrapping up

After mentioning so many points in brief I believe you might have got a better understanding of what it is that you are lacking and you need to work upon.

It is not always about content vs SEO but the content being the base SEO is implemented so that you can get a more audience.

The right SEO is done if the content is delivered accurately so it is the content first and SEO second that should be worked upon.

Author Bio

Shiv Gupta started his journey in the digital marketing world at the age of 17. He grabbed deep knowledge of the industry and earned multiple awards. Incrementors was founded by him to provide the best marketing solution to struggling businesses with a goal to help them achieve higher sales and conversions. Incrementors don’t give fluff or “high-level” advice. They just give an insanely actionable plan that works.

Ravi Barot
Ravi Barot


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