Audio-visual cues are chief elements to catch the attention of onlookers. Images are worth a thousand words, but videos are more. They are most effective in conveying the message to one or several people in one go. In today’s competitive world, it becomes tough to be innovative when it comes to advertising. Especially in marketing, more innovative adverts have a higher brand recall and better imprint. One way to make a good impression among clients is by using video in prints. In a video in print, we can visualize the product and understand the application of the product in question efficiently.
Video in print is a fresh new way of looking at advertising. It gives the advertiser an innovative way to approach traditional marketing methods. This tool has flexibility and offers clients a variety in terms of design options. It has applications in the hospitality industry, political campaigning, sales presentation, and HR functions like recruiting and training.
What is a video in print?
Video in print gives the option to embed the brochures or the printed material with a video screen ranging from 2.4″ to 10″ in size. The video can be custom-made and can be either personal or promotional. The video can be up to two hours long due to high memory capacity; the video can run for a long time due to extended battery backup and rechargeability. The video screens are laminated to make them appear glossy or matte. The screen has push buttons which can be helpful to make the experience more interactive by pausing, fast-forwarding, and rewinding the video to a specific timestamp. This tool is handy when put on a brochure, display, magazine, greeting card, or invite.
Benefits of using a video-in-print
There are a lot of benefits associated with the use of a ViP. Videos generally require more engagement and are intense. They provide a more seamless experience to the user. Some of the benefits are listed below:
Typically, companies manufacturing video-in-print technology have in-house graphic designers and videographers who can make the videos look professionally shot or made.
It makes the content available to browse anywhere, anytime; this makes the video content portable and accessible.
Since the video is kept in the memory of the VIP, no internet connectivity is required to play the video.
It’s a low-cost method to maximize engagement by making a personal connection with the viewer.
Video-in-prints have screens with high pixel index, which results in high-contrast images, vibrant colors, higher resolution, and a wider viewing angle. VIPs also come with screens using IPS (In-Plane Switching) and TFT (Thin Film Transistor) LCD screens. The advantage of IPS over TFT is that the viewing angle is higher, and the colors are more vibrant. The VIP speakers come in two variants: 28 mm and 40 mm. 40 mm ones are loud and has high amplitude.
VIPs provide full motion, high frame rate videos which showcase a product or service with utmost care and meticulous detailing. In addition to video, audio files are amazing at conveying a message. Audio clips can be put in musical greeting cards which can help the clients build stronger relationships with their customer base. For instance, if the client’s customer has a birthday or an upcoming anniversary then wishes with a special touch of thoughtfulness can increase customer loyalty and brand equity. The card may have a voice or a musical note attached to them which increases the value of the greeting.
Musical greeting cards when opened let out the chime or a musical note and repeats itself till the card is closed
How do musical cards work?
When a person opens the card, a piece of paper called the piano roll starts to move. This paper strip has been punctured with tiny holes that supervise a row of pins. When the paper strip passes through the card to produce a symphony, the pins trigger various tunes, such as a drum or cymbal.
These cards can send a distinctive message to a loved one. They typically use high-quality materials and have a long lifespan. However, the battery life of these cards may differ. If there is uncertainty regarding the life of the musical module, it is best to consult with the manufacturer.
Generally, musical cards use either one of two types of batteries: Alkaline Button Batteries or Lithium Button Batteries. Alkaline button cells have a longer life and are less susceptible to leakage.
Conclusion
In the world of mechanized and faceless contact, musical greeting cards or ViPs can greatly increase the memorability of the cards and make them unique in their way. These personalized items add a layer of emotion and excitement to the receiver and make them feel special. As technology advances, we will also see the evolution happening in advertisements and gifts. A customized gift can go a long way and act as a foundation for a new relationship.
