Today the Internet is a useful tool for everyone. It is not only used to search Google as a dictionary or to make medical inquiries hoping that this search engine will tell you that you do not have a fatal disease.
In the world of marketing, the Internet is a fundamental element today. Especially if you are dedicated to sales, all companies that did not contemplate an online service are looking for how to expand their horizons to this modality.
In times of crisis, this can mean that your business does not die and stay in the market. If you do it right, you may realize that selling online can solve many of your problems.
That is why we bring you the 9 best tips for you to learn how to sell on the Internet and earn money:
Know your product
Online businesses are successful because they know their products or services well. This allows them to analyze the competition and let them know that they are fully marketable on the Internet or that they could find a way to adapt so that they can offer their material.
You have to remember that even if you don’t have a digital presence in e-commerce, knowing what you sell guarantees that you can close more sales since you can make a difference for your competition. You must highlight the qualities and benefits of your products or services with respect to others that are currently on the market.
Define your target audience
This step is very important because it is the one that will give direction to your sales strategy. Selling online is similar to traditional sales, and you must find out your target market. This allows you to segment who your product is aimed at and guarantees that you can establish a filter to focus your efforts on reaching this public. This does not mean that other people cannot buy, but that you will give more importance to this sector because they are potential customers.
For example, suppose you sell frying pans. It is not the same as selling a frying pan to a housewife as to a professional chef. There are different types of frying pans and qualities, as well as functionalities that a housewife may not be able to recognize, but that a chef, yes, for this reason, it is important that you carry out the segmentation and know your target audience.
Knowing the target audience also helps us analyze it in terms of its tastes, preferences, ways of thinking, behavior, interests, etc., and you will ask yourself, what is this for? Well, you should know that this is important to design the advertising that you will use to address your audience. Generating that empathy with your audience will allow you to get closer and identify with yourself.
Use photography and video
We already talked about generating trust for the buying user, but there is another important point that you should consider in this area. Creating videos and images of the products is another way to gain users’ trust. You tell them what the product looks like, how to use the product, and how other users think about this product through images and videos.
Consider business models
As you should know, there are different types of business in the market, and in the case of digital products, they are no exception, so it is essential that you know which business model is best suited to your product. If you have any questions about the models that exist below, we leave you some business models that can help you choose the right path:
E-commerce of products with physical stores:
This example is the simplest and somewhat more common are physically established stores that have decided to cover more ground but now in the digital market, an example of this would be: Liverpool or Walmart itself.
This case is interesting since it is about the same manufacturer selling the products that he makes directly on the digital channel. This allows him not to have intermediaries and that practically the profits are full for him. An example of this model would be the case of Hawkers sunglasses, which dominate this online market, are growing in the digital world, and, given the success, they have achieved, are diversifying the range of products they offer.
This business model is what is becoming “fashionable” today. It is about online businesses that sell products online without storing a stock of them. What this does is only manage the shipment directly with the suppliers. A clear and great example of this is Ali Express.
This online business model is just one of those that are gaining a lot of strength in the world of the Internet. It is about offering products at extremely low prices but emphasizing that they are luxury items.
These are some of the business ideas you should consider so that your product or service has a digital presence and you can be competitive in all areas of sales. In addition, having a website and online sales allows you to build trust in your customers. Users, electronic commerce is what is moving the economy of many companies today.
Attract visitors to your eCommerce
Now that you know that there are different business models, you know your product, and you have segmented your target audience, you must go to an essential part to sell: Attract visitors to your e-commerce.
There are different ways to attract your customers. If you are thinking of something that catches the eye, attracts attention, and generates empathy that leads users to lean towards the purchase without being an invasive means, inbound marketing can help you achieve this success.
This strategy of how to sell online is one of those that is positioning itself strongly in the world of digital marketing.
There are other types of strategies to create sympathy with your users, and we suggest you create a strategy based on email, such as mail marketing that involves sending emails to your users so that they know more about you, know your blog or even be aggressive sending discounts so that they come to your e-commerce, remember that the purpose of these strategies is that you are going to sell your product.
Another strategy that will help you get more attention from internet users is to have a good website SEO. This is achieved, among other things, by choosing the correct keywords so that google determines that it will place you as the first result in its search engine. If you want to know more about SEO, we invite you to consult our article: What is SEO, and why is it important for my business?
Make a difference in the competition
In addition to the technical data that we have already mentioned, you must bear in mind that today everyone wants to be on the Internet. Therefore, everyone wants to sell online, but if you want to be the one that makes a difference, you must think about generating new ideas that contribute something For the users.
To do this, you must identify all the areas of opportunity that are being lost and those that you could address, and look for what you can offer as a plus or extra to your clients to make a difference.
One of the clearest examples would be to consider shipping costs. As far as possible, keep in mind the possibility of handling them cheaper than your competitors.
Shows customer satisfaction
One super tip to create trust with the users of your e-commerce is to create an opinions section. In it, you allow buyers to leave their feelings about the buying process and to rate how the experience of buying on your site is.
Nothing gives a new buyer more security than seeing that other people are delighted with the purchase process. For this, you also have to guarantee that the products arrive in a timely manner, that the packaging is adequate and that it solves those logistics problems if you have them.
Create loyalty programs
Surely you have used a transport service or food delivery platforms such as Uber or Rappi. You will have noticed that when you create a user in these apps, they have a section that suggests you invite your friends to use this application with the use of a code that they generated for you, and that will be converted into virtual credits for you to use with the app.
Well, that is a loyalty program, it is a kind of word-of-mouth recommendation, but it will bring you a benefit for making those recommendations. This is a great program for attracting potential customers, and if it is within your possibilities to implement it, your sales will surely increase.
Now that you already know some recommendations to learn how to sell online. We invite you to put this knowledge into practice and forget about the fear of risking entering the digital world.