If you are in business, thinking about branding is a must, no matter if it is a small or big one. Building your brand is quite an important task for getting your company on the top. It is the foundation that will portray your organization, give it a voice, identity, value, and awareness among your customers.
Larger companies have a larger budget to build outstanding branding strategies. But you do not need huge money to build an effective brand strategy. There are a lot of things you can do to make your brand stand out from the competition, grab attention, and make yourself and your business memorable without burning holes in your pocket.
So, here are 6 pro tips for small business owners on affordable branding-
- Define Your Brand Identity
Though a custom logo design is a majorly important part of your branding strategy, it is simply just not enough. Your branding is who you are as a brand, its values, mission, how you interact with your customers, your visual assets, and much more. Thus, being clear of your brand identity and who you are is an important part of the process.
First, you need to figure out who you are as a company. When you are trying to find your brand identity then ask yourself a few questions like- If you had to describe your company in three words, what it would be? What are the values and mission of your company? How to make them unique? What difference do you make in your industry?
Next, you need to figure out who your target audience is. Once you are clear of who you are serving, you can tackle better with your audience and their demands. No matter what you do, there will be someone else doing the exact same thing. Thus, it is best to figure out something that makes you unique from your competitors and makes you stand out.
- Get Visual With Your Branding
Once you have defined who you are, who your target audience is, what makes you unique, and what’s working in your industry, you need to focus on designing your brand. To create a signature look and feel of your brand, focus on these things-
A brand style guide- First, figure out your designing strategy to stay consistent such as brand palette, fonts, graphic designs, theme, etc. The brand style guide will consist of all of these elements and can be used for designing purposes.
A custom logo- A logo design acts as the face of your brand. It will make a positive impression on your target audience’s mind and make them feel connected to your brand. You can make your own logo with help of a logo generator if you have some graphic designing knowledge. However, if you lack designing knowledge and creativity, it is better to ask for help for the major portion of your small business branding.
Business cards and website- A business card must match your logo and other designing assets. The website of your brand is a place your audience can visit anytime. So, get your company a spectacular website to impress your customers any time.
- Make Customer Service a Priority
To truly stand out in the competitive market, you need to focus on much more than just your brand. Your branding is more than just a logo design, website, or business card. Your customers have a huge role to play in your success. Once you have found your potential customers, you need to connect with them and impress them.
The reputation and trust associated with your brand will be the major reason for your success. You can have the best products in the world but the way your brand interacts with your customers is going to make the most impact. So, make customer service a priority.
When your customers have a positive experience with your brand, they will keep coming back for more. Moreover, they will tell their friends and family too. This is the best form of advertisement.
- Look For Partnership Opportunities
People only do business with people or brands they trust. So, in order to make your target audience trust you, be involved with people that they trust already. As you are a small business owner, you need to partner with some established and trustworthy brands in eyes of your customers.
So, when you start choosing brands to do business with, you need to find similar businesses but with non-competitive audiences. For instance, you are launching an energy bar for endurance athletes. You can partner with races to include bars in gift bags, or get samples to local shops.
- Start Blog on Your Website
An impressive and meaningful company blog can attract your target audience and convert them from strangers into visitors. Starting a blog is a crucial and fundamental step in marketing. You can effectively reach out to your customers by creating relevant content for them. Figure out what they are searching for, know what your business provides and create blog relevant blog content. You can conduct keyword research to find out what your audience is searching for.
You get to interact with different audience bases through your blog which can be helpful in expanding your reach. Customers are looking for information and you can be the one to provide it. You can impress your audience even before telling them about your products. This will eventually lead your relationship in a positive direction. The blog content can also be useful to populate your social media networks. Blogging might be an inexpensive branding technique but it does take time.
- Consistent Social Media Presence
A consistent social media presence can benefit your brand in a lot of ways. You can effectively reach your target audience with help of social media. These days almost everyone is present online including your potential customers. They will not make a purchase the first day they get to know you. It is important to tell them who you are, what you do, and build trust. Social media is an amazing weapon to make this happen.
Using platforms like Facebook, Instagram, Twitter, Pinterest is a much better way of interaction these days instead of those old tactics. Moreover, diversifying methods and channels you use helps to connect with a higher number of people.
Furthermore, you can interact better with your existing customer base. You can display your latest products, offers, discounts, coupons, giveaways to be in sight of customers.
89% of consumers do business with brands that they follow on social media. The study also showed that people want to learn more about brands and their products from social media profiles of brands. Moreover, it is the main reason they follow companies on social media.
Branding is a crucial part of making your company successful. Only great products are not enough to get a huge number of customers. You need to connect with your audience and for that efficient branding is essential. Here you have come across the best affordable branding tips for small businesses. You can use the power of social media, make a blog, partner with other brands, make your own logo, get a website, and much more without spending a lot of money.