If you think selling strategies in all the industries are similar, as they have the ultimate goals to sell the goods and services. In reality, businesses need to know that every good has to be sold in various ways, so it is essential to determine which selling process is significant for your business. However, the eCommerce market is not similar, and it comprises of two main business models; one is business-to-business (B2B), and the other is business-to-consumer (B2C).
Let’s dive into this blog to read more about these two eCommerce models.
Two eCommerce Models
Ø Business-To-Business (B2B) Model
This eCommerce model is used to facilities relations and transactions between manufacturers, retailers, wholesalers, and businesses through the internet or an online platform. This process is complicated due to large volume orders.
Ø Business-To-Consumer (B2C) Model
This model refers to transactions between retailers and their consumers to focus on selling products and services to the end-users through the online retail platform.
UltimateDistinctions Between B2B &B2C Ecommerce You Should Know
When talking about B2B and B2C eCommerce, there are a number of features that take into consideration while developing your eCommerce site, such as eWorldtrade.Below there is a list that focuses on the main differences between B2B and B2C digital portals.
1. Decision making process and buying intent
The key difference between B2B and B2C marketplace is the buying intent. The B2B customer makes decisions on the basis of business needs and requirements. In this, the decision-making process is based on several people, and the decision-making units may include managers, resellers, sales representatives, etc. They usually make unemotional and logical decisions. However, in B2B buying intent, lots of customization and negotiations are essential until the process is complete.
The B2C sites directly sell to the individual users, which means the single buyer is involved in this. So, in this model, single buyers search for the products, and their decision is based on the likes and dislikes and influence of emotions or impulse buying decisions.
So, there is a huge difference between customers’ decisions, so there needs help to tailor your eCommerce offerings.
2. Minimum order & maximum order quantity
Another difference between B2C and B2B markets is the average order values. So, the average order value in the B2B market is higher than B2C. The minimum and maximum order quantity are some of the main requirements for B2B eCommerce requirements. Whereas, when placing an order on B2C, there is no option for maximum order quantity.
3. Customer Relations
B2B eCommerce generally builds long-term relations with the targeted clients. Large businesses want to reorder the products if they are satisfied with the services that are provided by the seller. The main priority for B2B sellers is to retain buyers and maintain healthy relationships.
B2C eCommerce buyers are single visitors, and they categorize by short-term relations. They focus on the needed products at the time of purchase.
4. Contemplate marketing strategies& designs
B2B websites usually do not much focus on the design. They usually consider that their sites must be solid with useful information that is relevant for their targeted customers. Their marketing strategies emphasize professional customer service to establish a longtime relationship.
In B2C sites, it is essential to stand out among others, it is because the B2C market based on consumer goods, and their competition is tremendous. The website design must be attractive, distinguishable, and catchy as well to garner the attention of targeted prospects. The marketing strategy is also based on various marketing channels such as social media to promote their brand services.
5. Product detailing
B2B online stores deal with specific products for companies, such as; office furniture, machinery, chemical fertilizers, and many others. Their main aim is to satisfy the needs of the target customers. Another B2B feature is business buyers need products in bulk quantities of products. In B2B, the purchase process is more informed, and it takes time.
However, B2C stores deal with a huge market of consumers goods. The B2C consumers make small orders, sometimes they purchase one item or a couple of things.
6. Different Checkout process
The B2B checkout process is usually complicated because of multiple orders, delivery combinations, and specific payments. In B2B, chatbot and online order confirmation are not enough, but there is live communication with the sales teams in order to clear all the essential requirements. The customers even have a chance to repeat the orders. As business clients always prefer to have long-term relations, so they repeat the orders. For this, they have a unique account with reliable details.
The B2C buyers avoid logins and registration. They always want a simple checkout process. So, for B2C customers, basic information, address details, and the expected delivery time is sufficient. The individual customers want an efficient purchase journey with a simple website interface. They do not need to talk with sales representatives.
In a Nut shell
While there are plenty of differences between B2B and B2C eCommerce, so you must keep them in your mind to design your brand website more perfectly.