Up-and-coming social media app TikTok has been getting more and more attention recently with it being the 4th most popular social media app among teenagers, behind Instagram, Snapchat, and Facebook.
With its popularity increasing by the day, it’s important to learn how to grow your following on TikTok so you can take advantage of the potential traffic source.
Here are 5 ways you can increase views on TikTok so you can reach a wider audience.
1) Post Consistently
Consistency is key when it comes to successful influencer marketing. Posting frequently will keep your audience engaged, but don’t go overboard.
Spamming content can hurt your SEO rankings, so post regularly enough that users are consistently seeing new posts but not so often that they become bored or fatigued by your content.
Your ideal posting frequency should be somewhere between once and three times per day depending on what type of video you’re posting.
You may want to consider posting at different times of day as well; engagement tends to be higher in some time slots than others, and competitors may be less active at certain times as well (i.e., lunchtime vs. dinner time). A tool like Later can help you schedule out future videos easily and efficiently.
2) Engage With Influencers
If you want to reach an audience that’s larger than your current followers, find people who are already reaching them. There are many influencers with established followings in various niches—reach out to them by commenting on their content or sharing it publicly.
You can even use tools like LinkedIn or Alexa Rank to learn about top influencers in your industry. The best part is, they don’t have to know they’re being used as a resource!
Even if they do ask what you want from them, it’s often easier to simply say that you love what they do and think they have a lot of value to offer others in their niche. From there, you can work together to build mutual value through promotion and content creation.
3) Post Quality Videos
One of TikTok’s big selling points is that everyone can use it—no matter what you look like, how old you are, or who you are.
Unfortunately, that means your videos will probably be overlooked by users who aren’t interested in what you have to offer.
To gain more views and followers on TikTok, post quality content that is well-produced and relevant to your niche. It doesn’t matter if it’s popular now; if your content isn’t up to snuff it won’t get traction with viewers (or new followers).
Take some time to make sure your posts are easy to watch; following along with your video isn’t always as straightforward as simply pressing play!
4) Post Broadly
If you want to get more views on your videos, post broadly. Pick a time when you’re going to go live and then think about what time that is in different parts of the world.
Don’t just pick one popular social network, but also add in Instagram Stories, Snapchat, Twitter and/or wherever else makes sense for your brand.
The more places you promote your video will increase your chances of gaining lots of views. Also don’t forget that new things—like Periscope or new Live filters—can help boost viewership as well.
5) Create Great Titles
When it comes to video content, titles are everything. From clickthrough rates to post views, it all hinges on what’s written in your video’s title.
Remember that people make snap judgments based solely on your video titles; if you want them to watch what you’ve created, you need to keep things short and snappy. The ideal length of a video title is around 30 characters—not including hashtags.
If you can write out a more descriptive tagline that fits inside 140 characters, definitely do so! However, more often than not, simple one-liners tend to perform best with viewers. After all, most people have short attention spans—especially when they don’t know what they’re about to watch yet.
Best time to post on TikTok?
It’s always a good idea to post in your target audience’s peak hours, but if you really want views, experiment with posting right when your target audience wakes up. There are several services that can help you track when your followers are online, including BuzzSumo. For example, I learned that my followers tend to wake up between 6am and 9am EST—so if I want thousands of views overnight, I should be posting at around 6am PST. Make sense? Well it does to me! Try it! This is just one tip in our ultimate guide on how to get 10x more video views . You’ll find even more growth hacking tips inside. Start reading now.
I am not getting views on TikTok, what should I do?
As you’re starting to build a following and promoting your content, don’t just assume that people will find you organically. Here are five tips to get more views on TikTok: Tag influencers: Find some of your favorite influencers and ask them if they could share your content with their audience.
This may seem like it goes against protocol, but remember that people use their influence to get things done—not necessarily by being nice.
Also, it’s incredibly common for artists to see their career take off after being tagged in a post by someone who has millions of followers. Organize contests: Asking people to leave comments is an easy way to generate more engagement.
TikTok vs Instagram
As you probably know, Instagram recently released their standalone app IGTV. And although it’s still very new, there are already many vloggers uploading videos of longer than 15 seconds.
If you’re trying to figure out which platform is best for your content, consider that TikTok allows unlimited uploads with no time limit. Your audience may just prefer shorter videos if they’re easily distracted or if they want to be able to consume more content in less time.
No matter what platform you choose, make sure you pick one and stick with it; marketing across platforms will only divide your efforts and reduce your overall reach.
So you’ve uploaded your awesome video to TikTok. Now, all you have to do is sit back and watch it rack up likes, right? Not quite. If you want your videos to reach a large audience, there are a few things you can do before uploading that will greatly increase your impressions.
Take advantage of social media platforms by hashtagging or linking out to other pages within your video descriptions. You should also use other networks like Twitter or Facebook to create promotions around your content.
If you want to maximize views, it’s important to launch your video on a platform that reaches users in different parts of the world. With TikTok Lite, anyone who has an Android smartphone can use it, but it limits your options when it comes to creating content.
To get around these limitations, download any one of numerous third-party apps that convert recorded video into GIFs or sharable videos so you can upload them directly to TikTok.
The more countries you can reach with your videos, whether through official channels or third-party workarounds, the more global exposure you have and chances are good someone will hit like because of it.